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Millennial Moms’ Influence Grows
“There’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.” An extraordinarily strong sentiment expressed by Lisa Stone, CEO and co-founder of BlogHer, the news, entertainment and information network for women. And women—especially millennial women—are proving Lisa right. An Ipsos Mendelsohn study—conducted for public relations giant Fleishman-Hillard… Read More…
Evidently the old expression keep it simple stupid (KISS) goes a long way for marketers using social media to talk to Mom. Holly Pavlika, executive creative director of New York social media agency Big Fuel, believes there are five areas where we need to make sure we give Mom a big KISS. Make the experience… Read More…
Instead of gathering around the fire, today’s families gather around the screen—and I don’t mean the television. According to the Microsoft Family Technology Survey, over one in four families use their computer or tablet to stay connected. Just one in five said they grew closer as a family by watching television together. All this technology… Read More…
The grocery industry just concluded their annual FMI 2012 (Food Marketing Institute) conference in Dallas, Texas this week. Leslie G. Sarasin, President and Chief Executive Officer of FMI spoke on Tuesday, cautioning retailers that they must adapt to “Stunning Changes” with regards to the habits of shoppers. Citing changes in the consumer mindset, technology-enhanced shopping,… Read More…
If you are struggling with what your kids might want to give Mom for Mother’s Day, you need not venture out to the mall or go online to shop. A recent Mintel Marketing to Moms U.S. survey found the two highest ranked answers to the question, “What is your ideal Mother’s Day gift?” to be… Read More…
Sometimes the image of the balancing act America’s stay-at-home Mom faces relates to play dates, dance lessons or soccer practice. That may be true, but the balance that Mom struggles with is far more about feelings than logistics. Mintel recently released their Marketing to Moms U.S. report where they surveyed non-working (outside of the home)… Read More…
A trio of firms got together to ask women about their attitudes about product reviews and online behavior when it comes to purchasing recommendations. Conducted by PR firm Fleishman-Hillard, publisher Hearst and research firm Ipsos Mendelsohn, the survey found that over half of all online women feel it is their responsibility to “help friends and… Read More…
With the margins available for advertising and sales support, cosmetic and perfume brands have engaged women in—what I think is—the best example of product trial at retail: the free application. If you are marketing to Moms, you had better start well before she steps foot in the store. Moms are 11 percent more likely than… Read More…
The omnipresence of resale shopping sites online is changing the way women shop. No, not just going to eBay or craigslist to find stuff, but think about reselling when you are buying. In fact, a study from NBCU, the television network NBC now teamed with Universal, found that three in four women think about the… Read More…
I have found some research that strikes fear in the heart of Moms of teenagers. Stephen Reily, CEO of VibrantNation, the consultancy focusing on the demographic of women over age 50, reported on the annual “Full Nest” survey. The statistic is “40 percent of children ages 18-39 are living at home or have done so… Read More…