SHARE THIS
How Long Will The Kids Be Here?
I have found some research that strikes fear in the heart of Moms of teenagers. Stephen Reily, CEO of VibrantNation, the consultancy focusing on the demographic of women over age 50, reported on the annual “Full Nest” survey. The statistic is “40 percent of children ages 18-39 are living at home or have done so… Read More…
Why Moms Rule is adding a new perspective for 2012. We are asking Moms to share their stories. Stories of balancing work and family, the real life of juggling too many balls with too little time. Our first installment is about finding the perfect Christmas present the day after Christmas. Retailers are no longer just… Read More…
This time of the year Moms are especially busy. It is also a time when we all are asked to think about others. From Red Kettles at the grocery store to holiday cards from school, it seems the need for charity is greater than ever before. The folks at Primrose Schools, a friend to many… Read More…
Head of household is now householder, according to the U.S. Census. This new cognomen might take a while to get used to for some of us. It is apparent that women are taking to the new name in record numbers. 45 million women are householders, double the number from the 1980 census. Today, just under… Read More…
One of my nieces is a first-time Mom, so I often get wonderful Jack updates via photos and videos on my iPhone. In reading the eMarketer interview with BabyCenter Senior Vice President and Global Publisher Mike Forgarty on one of their recent surveys, I read about new Moms and smartphones. The survey asked for the… Read More…
Quick, what is your perception of a single Mom? Many first impressions are of the young, single girl who got pregnant. A scenario that became the fodder for not just books or plays but also a mold for social services. Today, the average single Mom is 39 years old. There are 10 million single Moms… Read More…
If you want Mom to help spread the word about your brand, you better be prepared to give something up. Lucid Marketing reported that double the number of Moms would tell a friend about a business or website if offered an incentive. Two-thirds of Moms were influenced when asked to share brand messages, coupons, discounts… Read More…
The folks at NBC Universal reported on their recent Digital Eve-olution survey targeting Gen Y Moms for MediaPost. Melissa Lavigne-Delville, Vice President of Trends & Strategic Insights for NBC Universal said, “Today’s young mom is more social, more tech savvy and more connected than ever before … immediacy and access have become the new norm.”… Read More…
Utility is a word creeping into more marketing conversations today with good reason. In our world of too much advertising and information overload, companies need to provide consumers with utility. In fact, the headline of a recent newsletter from Ignition Consulting founder Tim Williams read, “Utility is the new persuasion.” Commenting for MediaPost, Donna Sabino,… Read More…
By now we have all read about how Moms are just crazy about smartphones. One survey even claimed the majority of Moms were addicted. And according to Mom Central Consulting, over half of Moms have downloaded over 16 apps. And yes, social networks, games and entertainment dominated the apps downloaded; almost half of all Moms… Read More…